Florania is a ready-to-wear brand rooted in the elevation of fashion industry waste, born from a “radical” approach to upcycling, innovation, technology, and ethical design. Founded by Flora Rabitti in 2021, Florania aims to preserve Italian sartorial and textile traditions while creating garments with minimal climate impact and a positive influence. Since 2023, Florania has officially presented during Milan Fashion Week and, in the same year, received the “Design for Change” award from the CNMI Fashion Trust, in partnership with Max&Co.